Iranian handicrafts play a leading role in the world
Iran, with its strong potential from the past centuries to the present, is one of the largest and most famous exporters of handicrafts, and the identity of each country can be found alongside the culture and history of that ancient civilization, and this identity is part of an ancient story of art and communication. Expresses the human civilization of that region.
Iran is one of the founders of cultural and historical civilization among all countries of the world with its glorious and very deep civilization. This manifestation of Iranian civilization can be found in the art left by the ancestors of Iranians in historical monuments such as tombs, mosques, palaces and many others of this category, but in these historical monuments, works of art play a major role.
Using works in various structures of society, artistic works have played a role in conveying their mission, as a part of Iran’s cultural identity by creating different indigenous and national layers in cultural works from the past to the present.
But among the works of art, despite the different cultures throughout Iran, we see different works, one of the most magnificent of which is the art of handicrafts, which brings the manifestation of ethnic and national culture to the forefront.
In general, handicrafts can be considered as the use of handicrafts by individuals through raw tools and local materials that produce an art industry.
The difference between handicrafts and a variety of products today is innumerable. These handicrafts are not only different from other products in terms of production process, but also inspire a different attitude to the enthusiasts of this art. But the difference between these industries and today’s products is not summarized in the production process, and other matters such as the culture specific to that art and the way of thinking and cultural antiquity of the region in which these handicrafts are also reflected, so that the art of handicrafts is not It is considered a commodity, but also an exchange of national and cultural value.
Great scholars and writers such as Tyler in the 17th and 18th centuries introduced art as a combination of the complexities of a society’s tradition and culture, including Iran, with its rich culture and very deep historical history. Today, handicrafts have been recorded in 3,000 different art forms in the country.
Each art must have characteristics that are consistent with the WTO’s specified framework and other common factors. If only part of the basic production process is done in this way, the product can be considered as a product in the category of handicrafts, according to the features mentioned, if these factors are present.
The advantages of handicrafts include the effective and creative presence of human beings in the production and shaping of art and the possibility of creating diversity and implementing various projects in the stage of making various artistic products, creating or using local raw materials, using cultural principles and creating paintings. Indigenous and national culture, cost-effectiveness compared to other products, the ability to create production bases in similar indigenous areas, the ability to transfer the production process through the family or the principles of cultural transfer in that area such as apprentices and professors.
In the handicrafts, according to the differences in the dimensions and type of these handicrafts from the perspective of the World Registration Organization, they are placed in different rows, which can be used to make other handicrafts, make ornaments, make other handicrafts, make masterpieces and miniatures, mosaics. Carving, finishing, making metal products and alloys, mat weaving, handicrafts, woodcarving and carving, woodworking, wood carpentry, engraving and carving on stone, engraving on metals and alloys, glazing, tiling and tiling, product production He mentioned pottery, pottery and ceramics, felt-tip pens, tapestries, traditional and knitted prints.
Iranian handicrafts, as an independent and indigenous industry, the most prominent applied art of Iran and one of the top three poles of handicrafts in the world, has deep and stable roots in the rich and fertile culture of Islamic Iran. In general, the role of handicrafts in the Iranian economy is to help economic development, job creation, low investment and high productivity, economic growth and achieving various goals that are at the top of the plans and activities of many governments, especially developing countries. In their economic development programs, these governments pursue major goals in various areas of economics, society, politics, and so on.
In order to achieve their goals and achieve economic development, governments also have to adopt policies and policies that are in line with the economic, social and economic conditions of the two countries. Most developing countries have many problems in implementing their plans, including uncontrolled population growth, unemployment, underemployment, and the prevalence of various types of unemployment, including hidden, seasonal, and unemployment, resulting in low incomes and livelihoods for large groups of people. They face a lack of domestic capital formation and a lack of sufficient financial resources to implement economic development programs and build and develop existing infrastructure facilities in order to provide the possibility of optimal use of human, natural resources and the country. For this reason, some experts, due to the ease of development of small industries, insist on strengthening, developing and expanding these industries in the economic development program of developing countries.
Experts in this field in their recommendations, especially on the capabilities and features of such industries such as the need for small capital to create, launch and exploit, the user of these industries and the need for small per capita investment to create a job, no need for high technical and professional expertise. And they rely on the adaptability and use of local skills, the simple market for selling products, and finally the ability to generate revenue.
The domestic market of Iranian handicrafts is a traditional market and no marketing or advertising has been done to expand it. One of the important features of this market is the rich profit of intermediaries in the distribution of raw materials for consumption and trade. In short, the effective factors in expanding the domestic market of Iranian handicrafts are increasing the level of per capita income, increasing population, increasing housing and increasing its infrastructure, promoting advertisements about using handicrafts as a national art commodity and developing Iranian handicraft exports.
Among the new and strategic marketing principles that exporters ignore are lack of experts, lack of innovation, poor raw materials, lack of information centers, lack of marketing research, lack of export strategy, packaging, and lack of pricing strategy.
Also, the main bottlenecks and limitations are not knowing enough about the domestic and global markets (target market) and customer tastes, not paying attention to the quality level of production and innovation in manufactured products, lack of domestic and foreign advertising and marketing.
Strategies for handicrafts include introducing, promoting and promoting handicrafts in the province for marketing inside and outside the country with new advertising methods, using modern technology in handicraft products while preserving the originality of national art, supporting and encouraging the private sector to invest in this sector. He specifically mentioned the creation of handicraft markets, policy-making for the sale and export of goods, and participation in domestic and foreign exhibitions.
The handicrafts industry needs government support for international presence, and for many years it has grown and continued to grow without the support of governments, relying only on ancient Iranian civilization, but the transformation in this field takes place when we can create the right market to sell them.
A comprehensive and complete view with modern and serious management is the way to achieve these goals, and this kind of view and management, along with careful planning, leads us to the desired result.