Iran is the largest producer of barberry in the world
The head of the Birjand Chamber of Commerce, Industries, Mines and Agriculture said: Iran is the largest producer of barberry in the world.
Mohsen Ehtesham, while visiting the barberry fields of South Khorasan in Ghainat city, said: in the first seven months of this year, 420 tons of barberry have been exported to different countries.
He added: If we compare the amount of production and export statistics of this product in the past, we will come to the conclusion that the amount of barberry exports in the country has been very low.
The head of Birjand Chamber of Commerce, Industries, Mines and Agriculture, stating that the low export trend is not pleasant for this strategic product of South Khorasan and the country, continued: For the past few years, goals have been defined for market development and marketing of this product in the Chamber of Commerce and export growth. This strategic product is taking shape and barberry exports have grown significantly in the last two years.
Ehtesham stated: With the cooperation of trade development organizations, the Ministry of Agricultural Jihad, South Khorasan Agricultural Jihad, South Khorasan Industry, Mining and Trade Organization and using the power of the private and public sectors, a very good support package has been developed for this product.
He added: Brochures have been published in different languages and have been made available to all embassies and trade consultants around the world. has been distributed.
The head of Birjand Chamber of Commerce, Industries, Mines and Agriculture reminded: According to the research, despite the good opportunities in the global market for this product, we have failed to reach the buyers of this product well and have not introduced our products.
Ehtesham said: If we examine the export figures of last year compared to this year, we find that barberry exports are increasing and this is a sign of the efforts that have been made to identify this product in the global market and has been able to have its effect. Introduce this great and original product of South Khorasan and find its audience.
The head of the Birjand Chamber of Commerce, Industries, Mines and Agriculture added: We try to be able to supply barberry to large stores for packaging and branded in Iran for the final consumer and create a demand so that this demand is sustainable forever.
Ehtesham said: When people and the final consumer become loyal to the brand and quality of our product, they will always remain consumers of the product, and in this regard, we will achieve a stable market, followed by sustainable agriculture.
The head of Birjand Chamber of Commerce, Industries, Mines and Agriculture, noting that good measures have been taken to introduce Iranian barberry and we have done good research in European markets in this regard, clarified: We have come to the conclusion that consumer behavior towards this product it’s positive.
Ehtesham referred to the barberry produced in South Khorasan as organic barberry and said: Europeans are interested in consuming organic products, ie healthy and safe.
He said: According to the research that has been done in the field of market and marketing in major European exhibitions, it became possible that we will soon be able to distribute Iranian barberry with packaging and with the Iranian brand in major European stores and at its disposal. Put consumers.
The head of Birjand Chamber of Commerce, Industries, Mines and Agriculture reminded: the packaging should be in accordance with the needs and desires of consumers in the global market to reach their various medicinal, industrial and food uses.
Ehtesham pointed out: We try to be present in different markets and meet the needs and wants of the audience and make barberry a global product like saffron and pistachio.