Branding is a way to market handicrafts
The head of Kurdistan Science and Technology Park considered the background and history of products important and said: Branding and product identification is a way for marketing in the field of handicrafts, which, if successful, can provide sales to customers in each province.
Dr. Khaled Saeedi in the conference on the principles and foundations of entrepreneurship and marketing of handicraft activists in the province, which was held in the hall of Shahid Motahari Center, noting that a large part of our task is to pay attention to the handicrafts of the province, said: Its economy is a prerequisite for a social movement.
Referring to the need for government agencies to support the field of handicrafts, he clarified: Government agencies can be effective in introducing the potential for job creation and people’s income in the province’s economy.
The head of the Science and Technology Park of Kurdistan Province stated: The traditional sales method should be changed and based on the current models, the products should be globalized and the management of the handicraft market should be stable.
Noting that the main mission of handicrafts is to support people who are looking for business in the market, Saeedi added: We can not support all active people in handicrafts, but by establishing large companies to sell products, we can do this properly. Support.
He said: The fields of weaving, joinery, instrument making and kilim weaving in the province need branding in order to be known to the people in the permanent exhibitions and markets and to have successful marketing in this direction.
The head of Kurdistan Science and Technology Park stated: Branding and product identification is a way for marketing in the field of handicrafts, which, if successful, can provide customers with the opportunity to sell the products of each province.
Saeedi pointed out the need to form a specialized team in the field of selling products in the province, noting that a specialized team of domestic and foreign marketing, design, packaging and production should be established in the province so that we can be successful in selling handicraft products.