Handmade carpet weavers do not know the taste of foreign customers
The director general of industry, mining and trade of Markazi province said that carpet weavers ‘unfamiliarity with the plans accepted by the international markets, the issue of weavers’ insurance and the export of intermediaries are among the challenges of this industry in the province.
Mohammad Reza Hajipour mentioned the unfamiliarity of carpet weavers with new and modern designs as one of the challenges of the country’s hand-woven carpet sector and said: in order for carpet exports to be successful and compete in global markets, the tastes of target countries must be identified, but our weavers are not equipped with this information.
He stated: The export of handmade carpets is done through intermediaries and for example, in Markazi province, it is not possible to provide accurate statistics on the amount of income from carpet exports, and this is one of the challenges of this sector.
He said: Carpet weavers’ insurance is another challenge of hand-woven carpets, and this problem causes a lack of confidence for weavers and discourages them from continuing. In Markazi province, as in other parts of the country, there is this problem, and we are trying to solve the insurance problem of about 32,000 weavers in the province.
Director General of Industry, Mining and Trade of Markazi Province, referring to the potentials of Markazi Province in the field of handmade carpets, continued: Sarooq and Jiria carpets are among the most famous carpets of the province that are world famous. Considering the potential and capacities of this sector in the province, in order to solve the challenges and develop this industry in the province, studies on the weaknesses of handmade carpets were considered.
Hajipour, stating that the strategic strategy plan for hand-woven carpets has been considered to solve the challenges in this area, added: the carpet strategy of the province is defined and referred to the Industry, Mining and Trade Organization and with the approval of this organization, the program enters the operational phase.
Regarding the axes of this program, he said: Identifying the weaknesses of handmade carpets in Markazi province will be done with the implementation of this plan, although some cases have already been identified and a specific roadmap has been seen in the program to solve them.
The General Director of Industry, Mining and Trade of Markazi Province stated: In this program, a part of the projects accepted by the international market has been identified, and training classes will be held according to the strategic strategy plan of the province’s handmade carpets to guide the weavers to use these projects.
Hajipoor continued: Part of the program is dedicated to identifying the markets of the target countries through consultants and traders based in these countries, for which purpose traditional and new designs should be integrated and weavers should make changes in the products.
He said that the province’s handmade carpet export management is also considered, adding that the strategic plan of the handmade carpet strategy has been included in this year’s general plans and the necessary follow-ups will be done to prepare for the implementation of this plan. Let’s plan.