Iranian carpet is a symbol of pride in Iranian culture and economy
Iranian carpets are one of the manifestations of pride in Iran’s economy and culture, and today, despite Iran’s declining share of export markets in coronary conditions, many competitors continue to compete with Iranian weavers in the global carpet market, especially handmade carpets.
While the carpet industry, due to its machine type in Iran as an industry that is involved in Iranian culture and art, is in a special situation today and is facing the problems caused by sanctions and currently the disease of Qovid 19; However, the existence of exhibition complexes that are permanent and centralized provides an opportunity to both satisfy the customer’s satisfaction with the purchase and to provide less economic pressure to families by providing logical after-sales service, including Zandieh Carpet Complex in Shiraz. .
The managing director of Zandieh Carpet Complex stated: Zandieh Carpet Complex started its activities in late 1994 and in recent years, it has been able to show a different and unique collection in the field of carpets.
Ali Davari added: “Improving quality, inspiration from original maps in accordance with the culture and traditions of Fars province and customer orientation and eliminating unnecessary intermediaries are the components that Zandieh carpet collection has been able to achieve well and in this short period of time with significant success.” .
He believes that Zandieh Carpet Collection has performed well in designing carpets and selling original and quality carpets, adding that filling such gaps in such exhibitions in Shiraz and changing the pattern of carpet distribution from small traditional shops to modern and mechanized centers. In addition to the extensive display of various types of carpet designs, which provide many ancillary services to consumers, it is one of the components that has played a significant role in the success of this collection.
Referring to the production of more than 70 types of machine-made carpets by this collection and its supply in domestic and foreign markets, the CEO of Zandieh Carpet Complex noted: For the first time in Iran, unique services to customers in the field of exclusive carpet design according to the buyer’s taste. Presented and the production unit of this complex produces custom carpets with the desired design and role, even with specific dimensions.
Judging, the production of mosque carpets, wide-bodied and in different dimensions and as a single piece with an area of 400 square meters or carpet weaving of a painter’s painting, etc., is an example of this claim.
He said that more than 95% of customers are satisfied with the purchase in this collection, adding that keeping the profit margin low in favor of the customer is the reason for this satisfaction.
The CEO of Zandieh Carpet Complex also pointed out that the final price of all types of carpets in this complex has remained the same, despite the economic recession during the Corona era, and said: We will continue to work with other producers in the country until further notice without raising prices.
Davari mentioned the export of carpets to the target countries as one of the priorities of Zandieh Carpet Complex this year and said: “We hope that with the support of the people and officials of this complex, it will become a national brand and also launch a reputable company in the region and other parts of the world.”
According to him, Germany, the Netherlands, the United Arab Emirates, Lebanon, Qatar, Oman, Kuwait, Iraq and Canada are among the target countries for the export of various types of carpets in this collection.
The CEO of Zandieh Carpet Complex continued: “On average, from the beginning of the launch of this complex in Shiraz, we have an increase of about 30 to 40 percent annually, and now, except for factory plants, 70 people are directly and 150 people are indirectly involved in this complex.” They are working.
Davari also stressed that all the efforts of this complex during the Corona era are to maintain the employment of personnel who are concerned about their livelihood on the one hand and their own and their family’s health on the other; The staggering costs of this disease have been imposed on this unit in order to maintain the health of the personnel and clients, and have caused a sharp decrease in income, resulting in the cessation of the medium-term plans and objectives of this complex.
He said that a collective effort and public determination to overcome this crisis and support all producers and entrepreneurs in order to achieve the country’s macro-plan in the year of “production leap” is necessary.
In another part of this conversation, the CEO of Zandieh Carpet Complex considered the launch of the textile factory as one of the prospects of this complex and stated in this regard: We consider the large fiber production project and the textile factory as a flagship project and hopefully with the help of officials Comes true.
Davari also pointed to the after-sales service of Zandieh Carpet Complex and noted: “All the carpets produced in this complex have a 10-year unconditional replacement warranty, and we also have long-term and short-term after-sales services, which are short-term replacement in short-term services.” Has been interpreted.
He also spoke about the connection between the name of this collection and its resemblance to the history and culture of Iranians: “The name of this complex is derived from the glorious era of Fars province and this collection, in addition to working in trade and production, has its main mission to revive original designs.” The province has been forgotten and redesigned to preserve this precious heritage for future generations.
The managing director of Zandieh Carpet Complex stated that the carpet design studio of this collection is also inspired by original Iranian designs, especially the original designs of Fars province, and reminded that the designs have been carefully worked out and matched with public opinion polls.
In an interview with ISNA, one of the customers who was buying carpets with his parents in this complex, said: I have been researching for two months to buy the desired carpet. At the suggestion of some of my friends, In addition to this shopping center, we came to buy carpets.
Rezaei pointed out that the interest in carpets is obvious that can be seen in different people, he continued: It seems that there is more variety in the color and design and role of machine carpets.
“I think the customers’ tastes are included in this set and everyone can easily buy the carpet they want,” he said.
Mr. Adloo, another customer of the collection, said: “When the collection was launched, I bought a rug for my daughter’s room, which has maintained its quality for about 4 years, and today I came to replace the carpets in my house.”
He said: “This collection has good after-sales service and I saw the information on one of the billboards in the city, and this made me decide to buy from this collection again.”
“We want to give my son a six-meter carpet as a gift for my son’s house,” said a middle-aged man who was visiting the complex to buy a six-meter carpet.
Exports of hand-woven carpets have also fluctuated in recent years, and although it has maintained its position internationally as the largest exporter of hand-woven carpets, the position of hand-woven carpet exports is declining compared to other export items. Therefore, it attracts the attention of the authorities in the year of the production leap so that we can witness the peak days of machine carpet exports again.
