Iranian handicrafts are inherently a brand

Iranian handicrafts are inherently a brand

The deputy director of handicrafts of the Lorestan General Directorate of Cultural Heritage said: Iranian handicrafts are inherently a brand.

Afshin Babahosseini stated: Iranian handicrafts are inherently a brand and people all over the world know Iranian handicrafts.

Unfortunately, we, as corporate brands, have not done anything, he said. When a brand is created, one of the most important next steps is to introduce it so that the customer realizes its difference from other brands.

Baba Hosseini, pointing out that we have a vacuum in this case, continued: Another problem in the field of handicrafts goes back to the fact that our products have been produced in the same way for many years and no change has taken place in them.

The deputy of handicrafts of Lorestan General Directorate of Cultural Heritage said: We have not updated our handicrafts with the culture of the people and we thought that if the kilim plan was like this for many years, then we should produce the same kilim and move forward, but the reality That is, people’s tastes have changed.

“In this industry, everyone thinks they have to produce, and no one thinks of selling well, he said.

Babahosseini stated: “Unfortunately, the weakness of marketing and sales of handicraft products is obvious and this gap is not specific to Lorestan and can be seen throughout the country.

Deputy Handicrafts of Lorestan Cultural Heritage Office stated: Every brand needs time to be made, the minimum time to create a brand at the national level is two to three years, and more time is needed to brand handicrafts in the province.

Regarding the ability of Lorestan handicrafts to be branded, he said: For this issue, the products that become candidates for branding should be to the liking of the customer and we should check whether the products that we introduce as brands can be offered or not. This ability to provide means that we do not have restrictions on its production.