Mazandaran rice branding is followed
The head of Mazandaran Industry, Mining and Trade Organization said: the consumer should know Mazandaran rice and be introduced to the consumer with packaging and signs, nutritional value and health certificate.
Mohammad Mohammadpour Omran in the meeting of regulating the province’s market in Mazandaran province said: in the matter of planting, holding and harvesting, a ring has been added to it called bazaar, which should be seen in all previous stages and due to mechanization of planting and holding methods and The method of selling products should also be mechanized and the interests of the producer and the province should be seen in it.
Criticizing the pricing of rice by room owners, he said: Rice prices should be set in the rice exchange and the price should be set by the central rice market in the province and hundreds of rice activists in a center to buy rice for the benefit of the farmer.
The head of the province’s industry, mining and trade organization, referring to branding in rice, said: Consumers should know Mazandaran rice and be introduced to the consumer with packaging and signs, nutritional value and health certificate.
He continued: By issuing a license for hygienic packaging and preventing bulk sales, the products will be certified and the mixing of the province’s rice with foreign rice or high-yield and local varieties will be prevented.
Mohammadpour Omran continued: Due to the progress of technology and according to the specifications of the province’s rice, it is possible to prepare an application for the province’s rice originality so that consumers can be assured of a quality purchase.
Referring to the rare reading of inspection teams in the province, he said: Inspection teams have been sent to 100 points in the province to maintain the purity of Mazandaran rice and mixing it with an ax will not damage the roots of this crop in the province.