The packaging industry has no place in handicrafts
Lack of stylish packaging is one of the serious problems of handicrafts that has made tourists reluctant to buy handicrafts as gifts or souvenirs, a problem that has been entrenched in the handicraft market of South Khorasan for many years.
By preserving their traditions, Iranian handicrafts have achieved an identity arising from the life, beliefs and traditions of the people of this land. These productions are a collection of wisdom and technology that, with their cultural values, are an important factor in disseminating these elements. In the meantime, proper presentation creates a special place for these products.
When we decide to buy a product for ourselves or as a gift from the market, the first thing we pay attention to and whether we like it or not, is its appearance.
The lack of neat packaging is one of the serious problems of handicrafts, which has made tourists reluctant to buy handicrafts as gifts or souvenirs, a problem that has not yet been addressed.
Some believe that if they sell their products without any packaging, they are in fact making a net profit and not incurring exorbitant costs, while packaging is not a cost but an employment that creates and increases. The buyer’s desire to buy it is more profitable for the producer.
Regarding the familiarity with specialized packaging of products, the first specialized meeting of South Khorasan handicraft packaging was held with the presence of the director general of cultural heritage, a group of handicraft artists and experts in this field, which is a promise to start happy days for selling handicrafts .
Facilities that are not given to artists
Packaging handicraft products actually increases sales and attention, especially by tourists, Khrashadi, an artist working in the leather industry.
He added: I only package the products that are to be placed on the online sales site, because they cannot be packaged in regional exhibitions due to the large number of products and the supply at a reasonable price.
The artist said that packaging for specific custom and occasional works has a great impact on product sales and increases sales.
Kharashadi added: Special facilities are not given to artists for packaging, and due to the cost of packaging, not all products can be packaged.
Respect for the taste of the audience
Nadafi, an artist in the field of traditional sewing and dosing: Considering that I have just started my work, I have decided to consider special and different packaging for my products because it is a suitable presentation method for the customer and attracts them.
He said: Packaging beautifies the shape of the product and makes the products be presented to the audience in a better format, and this is in fact respect for the taste of the buyer, so this packaging should be based on the needs of the day and in accordance with the taste of the audience.
Product packaging is not expensive
Bibak, a senior art expert, about the packaging of handicraft products: It should be noted that the costs for packaging are not additional costs, because packaging is part of the production process and if done correctly and specialized, It can have many benefits, including helping to make consumer purchasing decisions and identifying the product, proper product layout management, and ease of transportation.
He added: Packaging is the most basic need of any product before it is offered to the market, and in addition to helping the producer sell better, it provides a suitable employment opportunity for designers in this field.
Packaging is a field of science and technology
Rakhshani, a professor at Sepideh Kashani University in Birjand, stressed that packaging is not just an art but a science and industry.
He pointed out that in the production process, first of all, the product must be branded and the second stage is packaging, he reminded: packaging, product spirit and an integral part of human life today and the world today can not be imagined without the packaging industry.
South Khorasan handicrafts are world famous and the art of their artists attracts many tourists. It is good that along with this art, the science of packaging also grows as much as the efforts of artists so that the result and profit of art as the artist He has worked hard for many years, or as a result of the hard work of the craftsman in this area.