What is the power of Gilan tea to compete in the world?
What is the strategy of the officials so that Gilan Tea can compete with its competitors in the global markets? Is this possible under the current circumstances?
Although September rains were expected to make China the third greenest tea leaf, the quality and quantity of the third China tea has declined due to drought in the northern provinces and lack of September rains, according to Muharram, the former head of the National Tea Organization. The taste of our compatriots has been accustomed to foreign teas for some time, and on the other hand, the change of use of tea gardens is still observed.
With all these problems, the main question is how can Gilan tea reach the global market when it loses its domestic market to foreign competitors? Is the production of Iranian tea by foreign companies the only way that can respond to the tastes of domestic consumers who are accustomed to foreign tea and end the problem of the Iranian tea industry forever ?!
In response to this question, Roozbehan, the head of the country’s tea organization: Marketing or marketing is very important in the discussion of market research and marketing, and we must pay attention to its practical and scientific aspects and not just the product supply.
He said: New conditions bring new requirements and in the new requirements we have to move forward with new thinking, so we felt in the new discussion, we should start the quality from the tea garden and in this regard, the comprehensive plan to improve the gardens from the plan We start farming.
Gilan tea has lost to foreign competitors in entering the markets of Russia and Pakistan
He went on to say that tea exports to some Caspian littoral states, including Russia, are an opportunity, adding that Russia is a major importer of tea and that favorable conditions have been created due to bilateral EU and Russian sanctions against each other. : Our neighbors are the largest importers of tea in the world, Russia is the third to fourth importer and Pakistan is the first importer that these opportunities have not been used well.
Tea product is the main and real advantage of the north of the country, especially Gilan
Mohammad Ahmadipour, the political and security deputy of Gilan governorate, also said in this regard: If Gilan is successful in all agricultural sectors in the province and is not successful in the tea sector, it is not acceptable.
Fortunately, the government’s policy and the view of the Ministry of Jihad-e-Agriculture in the agricultural sector, especially tea, are positive, he said, adding that a country that produces less than 30 tons of tea and consumes 100,000 tons a year should not keep tea in hand.