Improving the process of carpet exports in Khorasan Razavi
The head of the Khorasan Razavi Handmade Carpet Exporters announced the improvement of the carpet export situation.
Hadi Makhmalbaf stated: The market for export carpets has found better conditions than before.
We are still a long way from the main area of carpet exports, he said. If the sanctions are lifted, entering the US carpet market, which is one of the best carpet markets in the world, will significantly increase carpet exports.
The head of the Khorasan Razavi Handmade Carpet Exporters Association informed of the Americans’ interest in buying Iranian carpets and added: The reception of Iranian carpets is very good and appropriate due to the originality and rich culture of this carpet.
Regarding the variety of carpets, he said: The variety of carpet weaves is related to its weaving region, and various carpets are woven throughout Iran, so that the carpets of many cities are well known and famous.
Referring to the great variety of carpets in Khorasan Razavi, Makhmalbaf said: In the province, in terms of customizability of large carpets, fabrics and nomadic carpets, as well as the texture of all-silk carpets and commercial carpets, we have an advantage over other provinces.
He pointed out: Currently, carpet exporters pay more attention to its artistic and cultural aspect than the economic aspect, because carpet is Iran’s cultural ambassador.
The head of the Khorasan Razavi Hand-Made Carpet Exporters Union stated that foreign buyers prefer Iranian carpets to other imitation carpets, regardless of their historical and cultural antiquity. So far, appropriate measures have been taken to register the ownership of Iranian carpets, he said.
He informed about the structural advancement in carpet production and added: the more up-to-date carpet production and its texture is accompanied by the taste of the target market and with appropriate quality, the more competitive advantage it will have, as a result of which its export will be more successful.
Makhmalbaf, while emphasizing that we are not satisfied with traditional markets and are looking for new markets, said: We have identified different markets to develop exports against competitors. For example, China, which was once a fierce competitor for Iranian carpets, is now buying Iranian carpets. Because the Chinese people have welcomed this carpet with the arrival of Iranian exporters and holding exhibitions.
Regarding advertising for marketing, he said: In traditional markets, we have done a lot of advertising work, such as advertising marketing, and we are trying to hold independent exhibitions in the target countries.
Pointing out that one of the most important markets at the moment is the Chinese market, Makhmalbaf clarified: Countries such as India and Pakistan are still considered as rivals to Iran due to cheap labor, but at the moment they have not been able to prove the authenticity of Iranian carpets. To gain.
The head of the Khorasan Razavi Handmade Carpet Exporters Union announced the need to gain more advantage in terms of the cost of carpet weaving and said: Before the embargo, Iran was the world’s largest exporter of 70% handmade carpets, although now it is also the first But the country’s share has decreased.
He estimated the number of carpets exported from the province’s customs at about $ 840,000 and continued: Considering the fact that many of Stannan carpets are transported to Tehran for preparation, the province’s carpet export statistics are more than this number.
